Cause Related Marketing & Gift in Kind

Our Cause-Related Marketing (CRM) initiatives and Gift in Kind programs offer flexible and authentic ways to align your brand with life-changing support for people with disabilities.

Cause-Related Marketing

Partner with us by donating a percentage of proceeds from selected products. This authentic collaboration not only helps raise vital funds but also strengthens your brand through shared values and customer engagement.

PARTNER WITH US

Gift in Kind

Support us through donations of products, services, or expertise. These contributions reduce operational costs and enable us to focus resources on training and placing more Assistance Dogs.

From essentials like pet nutrition to specialist services, every gift in kind makes a tangible difference.

Partnering with Assistance Dogs Australia through Cause-Related Marketing or Gift in Kind support offers your organisation powerful opportunities to align purpose with business success while making a lasting impact for people living with disability.

Stand Out in the Marketplace

Differentiate your products and services by demonstrating a genuine commitment to social good and community empowerment.

Deepen Customer Connections

Engage socially conscious consumers who want their purchases to support causes that matter, building stronger, values-based loyalty.

Enhance Brand Reputation and Trust

Align with a nationally recognised and respected charity, boosting credibility and demonstrating authentic corporate social responsibility.

Reach New and Wider Audiences

Increase your brand visibility not only with customers but also through our vibrant community of volunteers, supporters, and stakeholders who actively champion Assistance Dogs Australia.

Inspire and Unite Your Employees

Motivate your team by connecting them with meaningful initiatives that foster pride, purpose, and workplace engagement.

Reduce Operational Costs While Maximising Impact

With Gift in Kind contributions, support our mission directly by providing essential products or services, enabling us to maximise funds toward training and placing more life-changing dogs.

Together, we can build bespoke, impactful partnerships that reflect your organisational values and help create a more inclusive, empowered future—one life and one dog at a time.

How cause-related marketing can help your business:

Stand Out

Differentiate your products in a crowded marketplace.

Customer Connection

Engage your customers and give them the chance to support a cause they care about.

Brand Trust

Strengthen your reputation by aligning with a nationally recognised charity.

New Audiences

Reach socially conscious consumers who want their purchases to make a difference.

Employee Engagement

Inspire your team by connecting them with a purpose-driven initiative.

The impact of your contribution

0 %

of Australians say they would definitely or probably switch brands to support a cause they care about.*

0 %

would choose to buy a product linked to a cause or charity they value.**

0 %

consumers are more loyal to purpose-driven brands.***

0 %

of consumers believe it’s important for companies to have a strong sense of purpose.***

*&** Conscious Consumer Report 2023, BePartnerReady.com/SenateSHJ, October 2023
*** The 2020 Zeno Strength of Purpose research on 8000 consumers internationally

Why your support matters

Together, we have the power to create partnerships that authentically reflect your organisation’s values and drive meaningful change for people with disabilities.

By uniting purpose with business, we amplify impact – transforming lives, strengthening communities, and inspiring customers who want their choices to make a real difference.

Join us in making every product and purchase count towards a more inclusive and empowered future, though our life-changing assistance dogs.

MAKE A DONATION

Cause Related Marketing & Gift in Kind